§ Mr. BercowTo ask the Secretary of State for Transport, Local Government and the Regions what has been the expenditure of his(a) Department, (b) agencies and (c) non-departmental public bodies on newspaper advertising by title in each year since 1997. [26979]
§ Dr. WhiteheadFor details of my Department's advertising spend since 1997 (covering DETR and DTLR) by media, I refer the hon. Member to the answer I gave the hon. Member for Twickenham (Dr. Cable) on 9 November 2001Official Report, column 453W.
Each campaign may use national and regional media. For national, a mix of broadsheets and tabloids have been used frequently. For regional advertising, space has been taken in many prominent regional newspapers as well as hundreds of more local papers. The target audience/message to be conveyed influence our choice of media and details of advertising by title could be supplied only at disproportionate cost.
For details of total expenditure by the Department's agencies and NDPBs, I refer the hon. Member to the answer given by my hon. Friend the Member for Stretford and Urmston (Beverly Hughes) to the hon. Member for South Cambridgeshire (Mr. Lansley) on 23 April 2001, Official Report, column 58W. A breakdown of agency/NDPB expenditure on newspaper advertising by title could be supplied only at disproportionate cost.