§ Mr. LansleyTo ask the Secretary of State for the Environment, Transport and the Regions if he will list the television, newspaper and radio advertising and other promotional campaigns conducted by(a) his Department, (b) its agencies and (c) its departmental public bodies, in each of the past five years, showing for each the expenditure incurred by his Department; and if he will make a statement. [153423]
§ Ms Beverley Hughes[holding answer 12 March> 2001]: I have set out information as (a) DETR (Central), (b) Agencies and (c) Public Bodies.
(a) DETR(C)
My Department runs several public information campaigns each year using the most appropriate combination of television, radio and newspaper advertising, supported by other promotional material such as leaflets and posters. These campaigns mainly relate to environmental protection and road safety.
For details of expenditure by medium over each of the past five years, I refer the hon. Member to the reply I gave to the hon. Member for. Bath (Mr. Foster) on 15 February 2001, Official Report, columns 222–23W.
For details of expenditure by subject over each of the past five years, I refer the hon. Member to my reply to the hon. Member for Hertsmere (Mr. Clappison) on 20 December 2000, Official Report, columns 168–69W.
Latest figures showing advertising expenditure for each of the campaigns covered in the reply to the hon. Member for Hertsmere are set out.
58W
£ Campaign Cost 2000–01 Ladbroke Grove Rail Inquiry 44,143 Quality Mark Scheme1 41,633 Rough Sleepers Change a Life Campaign 433,338 6 Sheet Poster Site 19,861 Road Safety Campaign 7,661,188 Child Road Safety 734,991 Are You Doing Your Bit? 5,587,672 Thames Safety Enquiry 83,738 Council Board Appointments 36,147 Election for Mayor of London 651,554 DETR Herts CC Posters 1,500 Local Website Information 35,209 Total 15,330,974 1Please note that an incorrect figure of £85,185 was mistakenly given in the previous reply. We are writing to the hon. Member for Hertsmere to provide him with updated figures. Increases in advertising expenditure in 1999–2000 and 2000–01 result from:
Are You Doing Your Bit?" campaign to help people to take action to protect the environmentRoad Safety and Child Road Safety campaigns, aimed at further reducing deaths and serious injuries on our roadsGreater London Authority elections campaign to encourage voting.For details of publications and reports, I refer the hon. Member to my reply to the hon. Member for Hertsmere on 19 December 2000, Official Report, columns 108–09W.(b) DETR Agencies
Expenditure on paid publicity by DETR's agencies is set out.
59W
£ Campaign Cost Drivers Standard Agency 1996–97 Separate Driving Theory Test 36,817 1997–98 Nil 1998–99 Nil 1999–2000 Launch of touch-screen theory test 9,808 Go-Live date for touch-screen theory test 8,500 Shared DVO Group Stand at Motor Show 16,166 Total 34,474 2000–01 Launch of "What if" Video 6,908 Driver and Vehicle Licensing Agency 1996–97 Sales of Vehicle Registration Marks 1,085,106 Vehicle Excise Duty (VED) Enforcement 702,127 Total 1,787,233 1997–98 VED Enforcement/Wheelclamping 1,908,085 Sales of Vehicle Registration Marks 1,085,106 Photocard Driving Licences 5,395 Total 2,998,586 1998–99 VED Enforcement/Wheelclamping 2,292,022 Sales of Vehicle Registration Marks 1,085,106 Photocard Driving Licences 444,890 Statutory Off Road Notification 428,936 Graduated VED 122,553 Total 4,373,507 1999–2000 Sales of Vehicle Registration Marks 2,382,978 VED Enforcement/Wheelclamping 2,260,216 Graduated VED 419,574 Photocard Driving Licence 272,340 5,335,108
£ Campaign Cost 2000–01 VED Enforcement/Wheelclamping 2,231,587 Graduated VED 2,012,765 Sales of Vehicle Registration Marks 1,957,446 Statutory Off Road Notification 510,638 Photocard Driving Licence 486,808 Total 7,199,244 The increase in advertising and promotional expenditure for the DVLA is partly due to the introduction of the national wheelclamping scheme and the photocard licence campaign. This increased the number of Vehicle Excise Duty campaigns from 17 in 1996–97 to 27 in 2000–01. Highways Agency expenditure during the past two years is set out in the table. The Agency was unable to provide information relating to years 1996–97, 1997–98 and 1998–99.
60W
£ Campaign Cost Highways Agency 1999–2000 Consumer campaigns advising of road closures/changes 263,299 2000–01 Consumer campaigns advising of road closures/changes 127,149 Maritime and Coastguard Agency (established in April 1998) 1998–99 Sea Smart 78,986 Safe Fishing 19,195 Registry of Shipping and Seamen 11,143 Total 109,324 1999–2000 Sea Smart 25,216 Registry of Shipping and Seamen 6,766 Non-Regulated Pleasure Vessels Code 65,610 Safe Fishing 34,945 Total 132,537 2000–01 Receiver of Wreck Amnesty 62,538 Registry of Shipping and Seamen 820 Sea Smart 53,812 Flagging In 12,515 Total 129,685 Vehicle Inspectorate 1996–97 Advertising Training Courses 19,203 1997–98 Advertising Training Courses 53,853 1998–99 Advertising Training Courses 46,607 1999–2000 Advertising Training Courses 60,200 New telephone Number for Vehicle Inspectorate 9,480 Total 69,680 2000–01 Advertising Training Courses 44,732 New telephone number for Vehicle Inspectorate 5,515 Total 50,247 Planning Inspectorate 1996–97 Planning Inspectorate Campaign 6,084 The Rent Service, Vehicle Certification Agency and Queen Elizabeth II Conference Centre have not carried out any significant communication activity during the period.
(c) NDPBs
DETR's Public Bodies are split into Executive and Advisory Non-Departmental Public Bodies. There are 55 in total (28 Executive and 27 Advisory Bodies). DETR(C) does not keep central records of Public Bodies' communications campaigns. The cost of tracing and listing each public body's advertising and promotional campaigns over the past five years could be supplied only at disproportionate cost.