§ Mr. GreenTo ask the Secretary of State for the Environment, Transport and the Regions (1) what plans588W he has to change the funding arrangements of the campaign, "Are you doing your bit?", in 2001–02; and if he will make a statement; [159256]
(2) what funding he plans to allocate to the campaign, "Are you doing your bit?", in (a) 2002–03 and (b) 2003–04. [159257]
Mr. Robert AinsworthThe "Are you doing your bit?" campaign, which promotes energy efficiency, transport, water conservation and waste reduction messages, was launched by the Deputy Prime Minister in 1998. Its budget provides for a range of activity, including an annual road show, in addition to the television and radio advertising campaign.
£ 5 million of the budget identified for the overall campaign in 2001–02 (approximately £ 8 million) has been redirected to comprise one element of the £ 15 million package of short-term practical help for rural businesses in the areas worst affected by foot and mouth disease. The package was announced on 11 April by the Minister for the Environment and Chairman of the Rural Taskforce.
Details of the advertising budget for DETR (Central) for 2002–03 and 2003–04 have not yet been decided. Allocation of advertising expenditure to particular campaigns, including "Are you doing your bit?", will be on the basis of a strategic assessment of policy priorities by Ministers.