§ Miss WiddecombeTo ask the Secretary of State for the Home Department if he will provide a breakdown, both nationally and for each individual police force area in England and Wales, by major category of expenditure, of the(a) cost to date and (b) planned cost of the national police recruitment campaign. [150043]
100W
§ Mr. Charles Clarke[holding answer 12 February 2001]The first phase of the police recruitment campaign ran from September to November 2000. The second phase of the campaign is running now and will finish in mid-March 2001.
The costs by media are listed as follows. All costs are excluding VAT:
£ Phase 1 (Expenditure) Phase 2 (Planned expenditure) Total Television 2,230,759 1,623,696 3,854,455 Cinema 374,254 424,025 798,279 National Press 647,565 481,015 1,128,590 Women's Press 85,629 0 85,629 Ambient Media 56,000 6,950 62,950 Radio 40,000 109,870 149,870 Online 0 60,000 60,000 Total 3,434,207 2,705,566 6,139,773 In addition, approximately £840,000 has been spent on advertising production, bringing the total expected campaign spend to £6.98 million excluding VAT.
The costs of future phases in 2001 have not been finalised.
The costs cannot be broken down by individual police force as media for the campaign have been bought nationally.