§ Lord Mason of Barnsleyasked Her Majesty's Government:
To what extent they expect the draft EC Directive on tobacco advertising (12302/97) to affect the free distribution of tobacco products, any form of tobacco commercial communication and the freedom of tobacco workers to receive tobacco products. [HL301]
§ Baroness Jay of PaddingtonThe draft European Commission directive, if implemented in its current form will:
- (i) ban any free distribution of tobacco products, having the purpose or effect, whether directly or indirectly of promoting a tobacco product;
- (ii) ban any form of commercial communication with the aim, direct or indirect effect, of promoting a tobacco product, but the ban will not affect communications intended exclusively for professionals in the tobacco trade.
It will be for courts to determine whether any particular example constitutes promotion of a tobacco product and is therefore subject to the ban.
§ Lord Mason of Barnsleyasked Her Majesty's Government:
To what extent they expect the draft EC Directive on tobacco advertising (12302/97) to affect the present voluntary agreement on tobacco advertising. [HL302]
§ Baroness Jay of PaddingtonThe Government have agreed with the tobacco industry that the voluntary agreements on tobacco advertising and the associated monitoring committee will be kept in place until the directive banning tobacco advertising is implemented in the United Kingdom.