§ Mr. DenhamTo ask the Secretary of State for Social Security what estimate he has made of the total spending by his Department on advertising and public relations in(a) 1993–94, (b) 1994–95 and (c) 1995–96; and if he will list the major advertising campaigns executed or planned indicating the expenditure on each. [18252]
§ Mr. BurtThe information is as follows:
- 1993–94: £5,964,988
- 1994–95: £3,596,508
- 1995–961: £4,400,000
- 1 Estimated figure to the end of the year.
The above figures are for advertising only and include expenditure by the Department's executive agencies. The Department does not incur expenditure on public relations.
The major1 adverting campaigns, executed and planned by this Department and its agencies are as follows:
Campaign title Amount ex VAT £ 1993–94 Family Credit 2,629,664 Child Support Agency Campaign 47,835 Disability Working Allowance 680,850 Disability Anti-Discrimination Campaign 254,468 Industrial Injuries to Coalminers 258,723 1994–95 Child Support Agency Campaign 180,353 Disability Anti-Discrimination Campaign 764,883 Pensions 153,191 Working with Benefits 1,715,744 Disability Working Allowance 212,765 1995–96 Working with Benefits 1,962,090 Pensions 851,063 Disability Working Allowance 212,765 Disability Act 191,691 Some aspects of the 1995–96 costs have yet to be finalised.1 The term "major" has been defined as campaigns costing more than £100,000.