HC Deb 18 April 1995 vol 258 cc94-5W
Mrs. Ann Taylor

To ask the Minister of Agriculture, Fisheries and Food if he will list each non-departmental public body and agency for which he has responsibility and, for each, list separate figures for the spending by that body or agency on(a) television advertising, (b) radio advertising, (c) newspaper advertising, (d) other promotion materials and activities, (e) the totals in each year of (a) to (d) and (f) the proportion of (e) that was spent on recruitment advertising for each year since 1979–80 or for each year of its existence if it has been created since 1979–80; and what are his latest estimates of (a) to (f) for the years 1994–95 and 1995–96. [17610]

Mr. Jack

Listed are the details requested for each of the agencies for which my right hon. Friend the Minister of Agriculture, Fisheries and Food has responsibility:

Pesticides safety directorate
1993–94 1994–95 1995–96
(a) Television — — —
(b) Radio — — —
(c) Newspaper £481 £4,400 £5,000
(d) Other £14,990 — —
(e) Total £19,471 £4,400 £5,000
(f) Proportion of (e) spent on recruitment advertising 2.5 per cent. 100 per cent. 100 per cent.

1. "Other" expenditure in 1993–94 includes costs of promotional materials and activities in connection with the agency launch.

Veterinary medicines directorate
1991–92 1992–93 1993–94 1994–95 1995–96
(a) Television — — — — —
(b) Radio — — — — —
(c) Newspaper — — — — —
(d) Other £15,505 £11,515 £3,378 — —
(e) Total £15,505 £11,515 £3,378 — —
(f) Proportion of (e) spent on recruitment advertising 100 per cent. 100 per cent. 100 per cent. — —

Notes:

Although the VMD was established as an agency in April 1990 it did not maintain its own accounts until 1991–92. Expenditure in 1990–91 was included in core-MAFF figures.

Figures do not include costs of publications and reports.

The relevant information in respect of non-departmental public bodies could be provided only at disproportionate cost and is not included.

Mrs. Ann Taylor

To ask the Minister of Agriculture, Fisheries and Food if he will list, for 1992–93 and 1993–94, separate figures for the spending by his Department on(a) television advertising, (b) radio advertising, (c)

£
Recruitment advertising Television advertising Radio advertising Press advertising Other publicity and promotional activities
1992–93 n/a 494,000 nil nil 3,723,000
1993–94 125,000 371,000 nil 21,000 3,920,000
1994–95 31,000 nil nil 181,000 14,450,000
1995–96 65,000 nil nil 350,000 14,050,000
1 Forecasts.

Figures for 1992–93 include expenditure for recruitment advertising but they can be separated out only at disproportionate cost.

The purpose of MAFF's publicity and promotional activities is to provide information, on a wide range of issues, to the general public and the agriculture/food industry.