§ Mrs. Ann TaylorTo ask the Secretary of State for Eduction if she will list, for 1992–93 and 1993–94, separate figures for the spending by her Department on(a) television advertising, (b) radio advertising, (c) newspaper advertising, (d) other promotion materials and activities, (e) the totals in each year of (a) to (d) and (f) the proportion of (e) that was spent on recruitment advertising; and what are her latest estimates for the years 1994–95 and 1995–96. [17603]
§ Mr. ForthThe actual costs for the Department's spend on advertising and other publicity—1992–93 and the estimated costs for 1994–95—are given in the table.
£000 1992–93 1993–94 11994–95 Television advertising 0 0 0 Radio advertising 0 29.2 0 Newspaper advertising 1,086.4 1,413.0 159.3 Other promotional material and activities 5,800.1 8,551.3 8,360.7 Total 6,886.5 9,993.5 8,520.0 1 Estimate. The budget for departmental publicity in 1995–96 is estimated at £5,530,000. Decisions on media have yet to be made.
The costs for advertising do not include recruitment advertising. The Department's spend on recruitment and recruitment advertising is set out in the following table.
£000 1992–93 11993–94 1994–95 Recruitment and recruitment advertising 150.8 296.5 218.9 1 Estimate. The Department's budget for recruitment and recruitment advertising in 1995–96 is estimated at some £145,000.