§ Mr. Matthew TaylorTo ask the Secretary of State for Wales if he will list all television advertising, newspaper advertising, radio advertising and other promotional campaigns with a budgeted cost in excess of £10,000 conducted by(a) his Department and (b) his agencies (i) in the current financial year and (ii) planned for 1994–95, showing for each the objectives and mechanisms for assessing the effectiveness of the advertising.
§ Mr. RedwoodPromotional advertising and other campaigns run by my Department in the current financial year and which have each cost over 10,000 are as follows:
Advertising Television Newspapers Radio Outdoor1 None None None Drink Drive 1 Posters. Objectives for national drink drive advertising are set and measured on a United Kingdom wide basis by the Department of Transport. Additional research activity is currently being carried out in Wales specifically to evaluate advertising activity.
- Other Promotional Activity
- Caring for the Future
- Community Care
- Council Tax
- Education Charters
- How Is Your Child Doing At School?
- Planning Development Control
- Programme for the Valleys
- Sheep Annual Premium
My Department's publicity programme for 1994–95 has not yet been finalised.
Cadw is my Department's only executive agency. In 1993–94 it has undertaken no television advertising. Budgeted expenditure on other general promotional activity is £232,000, of which £95,000 is budgeted for general press advertising. For 1994–95 budgets and plans are not yet finalised. It is expected that expenditure of a broadly similar amount will be incurred, primarily directed towards the agency's "Makers of Wales" promotional campaign.