§ Mr. Austin MitchellTo ask the Chancellor of the Duchy of Lancaster (1) why he invited the founder of the Sock Shop chain to take part in the Government's advertising campaign on 1992;
(2) why he invited Mr. Alan Sugar to take part in the Government's advertising campaign on 1992;
(3) why he invited Sir John Harvey-Jones to take part in the Government's advertising campaign on 1992.
§ Mr. MaudeMs. Sophie Mirman, Mr. Alan Sugar and Sir John Harvey-Jones are among a number of nationally known figures who are supporting the single European market campaign. The extensive experience they bring of a wide range of business activities helps underline how important it is for British firms to understand the importance of the single market and to prepare accordingly.
§ Mr. Austin MitchellTo ask the Chancellor of the Duchy of Lancaster how many business men were invited to take part in the Government's advertising campaign on 1992; what was the purpose in issuing the invitations and what criteria were used in selecting those invited; how many of those invited agreed to take part; and if he will explain the purpose of the campaign and its costs to date.
§ Mr. MaudeA number of nationally known business figures are supporting the single European market campaign. Their message on the single market challenge to firms throughout the country is based on their own30W experience and plans in a very wide range of business activities. My right hon. and noble Friend and I are delighted that those concerned have so readily agreed to help underline the crucial importance of planning now for 1992.
The campaign has two main objectives: to increase business awareness of the single market and its significance, and to encourage firms to begin preparing now if they are to make the most of it. To date the advertising campaign has cost about £5.8 million.