HC Deb 24 November 1986 vol 106 c84W
Mr. Moynihan

asked the Minister for the Arts if he will make a statement on his proposed marketing initiative for the Arts.

Mr. Luce

I announced to the House on 17 November that I would be launching a new arts marketing scheme shortly; it is intended to encourage publicly funded arts organisations to take new initiatives in the field of marketing for the purpose of increasing their audiences and improving their income.

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