§ 44. Mr. Baldryasked the Secretary of State for Trade and Industry what assessments his Department has made of the cost-effectiveness of trade promotion; and if he will make a statement.
§ Mr. ChannonIt is not possible to calculate accurately the direct effect on exports of trade promotion activities. The BOTB has commissioned a number of studies from independent consultants to ensure that the services it provides are responsive to the needs of exporters. One such survey estimated that the BOTB's export intelligence service led to £1 billion worth of export orders each year.