§ 32. Mr. Humeasked the Secretary of State for Northern Ireland which firms have been engaged by the Industrial Development Board to handle its advertising and 646W public relations in Europe and North America; and what is the annual budget of the Industrial Development Board for advertising and public relations.
§ Mr. ButlerIDB publicity worldwide is co-ordinated by Euro Center Communications Ltd., London, whose New York office handles the board's advertising and public relations activities in the United States of America and Canada.
Advertising in the United Kingdom and Europe is handled by Anderson Advertising Ltd., Belfast, and the firm of David McDonough and Associates Ltd., London, is responsible for public relations in Great Britain.
No company has yet been appointed to handle public relations in Europe.
Estimated expenditure during the year ending 31 March 1984 is advertising £1,430,000 and public relations £225,000, which is part of a total estimated budget for all industrial development promotion and publicity of £2,663,000.