§ Mr. Hugh Jenkinsasked the Chancellor of the Exchequer whether he will ensure that the commercial considerations which brought about a redistribution of Government advertising in the year ended March, 1970 in favour of the New Statesman, Spectator and New Society, will result in a distribution in favour of Tribune and Time and Tide in the current year.
§ Mr. Patrick JenkinAs ordinary commercial considerations will continue to be applied, I cannot ensure a redistribution of Government advertising in favour of any particular journal.
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§ Mr. Hugh Jenkinsasked the Chancellor of the Exchequer to what extent the distribution of Government advertising to national daily newspapers is determined commercially.
§ Mr. Patrick JenkinGovernment advertising in national daily newspapers, as in other media, is placed wholly on a commercial basis. The cost of access to the particular audience is calculated by relating the newspapers' certified circulation figures and analyses of readership to the cost of advertising space.