§ Mr. Cantasked the President of the Board of Trade whether he is satisfied that, following the report of the Monopolies Commission and his agreement with the detergent manufacturers, the new square deal brands are being adequately promoted; and whether he will make a statement.
§ Mr. CroslandThe two manufacturers concerned agreed to use their best endeavours and marketing skills to launch these new reduced-priced brands in a thoroughly commercial manner, and I have seen no evidence to suggest that they are acting otherwise. It has always been understood that these brands would be less heavily promoted than the higher-priced branks. I shall, however, continue to watch the situation.