§ Mr. Francis Noel-Bakerasked the Minister of Health if he will give details of the current official publicity campaigns designed to warn the public, particularly 117W young people, against the dangers of cigarette smoking; what media are used; and what is the annual cost of these campaigns to the nearest convenient date.
§ Mr. K. RobinsonPosters in schools, hospitals, local authority premises and other free sites and from time to time on hoardings and public transport and in post offices; television shorts; press advertisements in magazines for children and young people; films and talks in schools and to other audiences; pamphlets and other material distributed by local authorities.
The cost to my Department will be about £120,000 in the present financial year. This takes no account of expenditure by local authorities. A great deal of the publicity is free.