§ Sir J. Rodgersasked the Postmaster-General what is the cost of the current Press advertising campaign for the increased postal charges; and what estimate he made of the cost of supplying a small self-adhesive sticker to be attached to pillar-boxes.
26W
§ Mr. Benn£105,000 and £1,500.
These are not, of course, alternative means of publicity. The Post Office has a duty to do everything possible to inform its customers about changes in postage rates. Underpaid items are liable to delay and to be surcharged. The Press advertising contained details of the changes and was intended to be available in homes and offices where most correspondence is stamped. The amount at stake each week came to approximately £1½ million.