§ Mr. Jamieson
For details of how much my department has spent on publicity and advertising in each year since 1995/96 to 2002/03,1 refer the hon. Member to replies to the hon. Members for:-
- 1. Isle Of Wight (Mr. Turner) on 21March 2002, Official Report, column 484 W which gives annual expenditure from 1997/ 98 to 2001/02,
- 2. Buckingham (Mr. Bercow) on 28 February 2002 Official Report, column 1516–1517W, which requested details of publicity and advertising campaigns and
- 3. Twickenham (Dr. Cable) on 9 November 2001 Official Report, column 453–454W, which details the advertising spend from 1995/96 to 2000/2001.
Figures provided in these replies refer to expenditure by the Department for Transport, Local Government and the Regions (DTLR) and the Department for Environment, Transport and the Regions (DETR). Breaking out the transport element for the years 1995/96 to 2000/01 could only be done at disproportionate cost.
In 2001/02, the Department for Transport spent £15 million on publicity of which £9.85 million was spent on advertising.
For the current year, 2002/2003 the Department for Transport's estimated spend for publicity and advertising is £17.9 million of which approximately £10.6 million is currently allocated to advertising.
My Department's main publicity relates to Think! which promotes road safety messages to adults and children and is a vital part of the Government's strategy to reduce road deaths and injuries.
Figures for Department Agencies and NDPDs are not held centrally and could only be provided at disproportionate cost.