§ Gregory BarkerTo ask the Secretary of State for Transport what promotional and public information campaigns his Department is(a) running and (b) planning to run during the next six months; and for each campaign, (i) how much it will cost, (A) in total and (B) to his Department, (ii) what agencies or bodies are undertaking the work and (iii) what is its planned duration. [93807]
§ Mr. JamiesonMy Department is currently running three publicity campaigns:
982WThink! road safety:
My Department's main publicity campaign, where we intend over the next six/12 months to concentrate on messages covering child road safety, child restraints, teenage road safety, speed, seatbelts, fatigue, mobile phones, drink drive and motorcycle safety. Details of the Think! campaign calendar are regularly updated and can be viewed at www.thinkroadsafetv.gov.uk. The Think! advertising and publicity budget for 2003–04 should be just over £14 million, £6 million of which should be spent in the next six months.
Traveline:
Promotion of a public transport information service where expenditure of £570k is anticipated between December 2002 and July 2003 covering advertising in directories, merchandising material and posters/leaflets.
Airports Consultation:
Publicity to raise awareness of the current national consultation on the future development of air transport in the United Kingdom. The latest consultation will run from February to May at an estimated cost of £260,000.
In developing these campaigns we use a range of external agencies to help take our campaign strategies forward. The creative work for the Think! campaign is currently provided by two advertising agencies—Leo Burnett and A MV with media planning/buying arranged through Carat. Two external agencies—QBO and Fishburn Hedges are also employed to extend campaign messages to lifestyle magazines and other media; while on traveline, Grasshopper have been employed to secure wider promotional opportunities.
In addition the Department uses a range of companies on frameworks covering research, design, typesetting, paper and print, and storage/distribution. Details of fees paid to each company are commercial in confidence.