HC Deb 14 April 2003 vol 403 cc643-4W
Mr. Willetts

To ask the Secretary of State for Work and Pensions pursuant to his answer of 20 March 2003,Official Report, column 931W, on the targeting fraud campaign, if he will provide comparable information on the cost of the targeting fraud campaign in each year since 1997 prior to September 2001; and what costs have accrued since March 2002. [107519]

Malcolm Wicks

There was no expenditure on the targeting fraud campaign prior to 1999. Between 1997 and 1999 the Department undertook press and radio advertising to promote the National Benefit Fraud Hotline.

The only costs accrued from April 1999 to March 2000 were for research in preparation for the targeting fraud campaign which began in May 2000. This came to a total of £234,020.

Costs accrued from April 2000 to March 2001

TV advertising 3,208,520
Press advertising 841,020
Radio advertising 588,701
Poster advertising 226,890
Production 186,482
Research (evaluation) 170,190
Total 5,221,803

Costs accrued from April 2001 to March 2002

TV advertising 5,061,680
Press advertising 1,119,651
Radio advertising 852,516
Poster advertising 1,006,781
Production 517,379
Research (evaluation) 257,150
Total 8,833,157

Costs accrued from April 2002 to March 2003

The majority of the costs in this period are preparatory and production work for the next phase of the targeting benefit fraud campaign which is due to start in the summer of 2003.

TV advertising 0
Press advertising 0
Radio advertising 34,315.42
Poster advertising 0
Production 594,249.19
Research (Evaluation) 140,436.25
Total 769,000.86