Targeting Fraud Campaign

HC Deb 20 March 2003 vol 401 cc930-1W

Mr. Willetts

To ask the Secretary of State for Work and Pensions how much the targeting fraud campaign has cost, broken down into expenditure on(a) the television and radio campaign, (b) advertising in the press, (c) evaluation of the campaign, (d) the website and (e) other costs. [102987]

Malcolm Wicks

The most recent Targeting Fraud advertising campaign took place between September 2001 and March 2002. The costs break down as follows:

	£
TV advertising	5,061,680
Press advertising	1,119,651
Radio advertising	852,516
Poster advertising	1,006,781
Production	517,379
Research (Evaluation)	257,150
Total	8,833,157

These costs are exclusive of VAT. They include fees for placing the advertisements on the Targeting Fraud website. All design work for the website was undertaken by the in-house team and it is not possible to identify the cost separately.