§ Mr. BercowTo ask the Secretary of State for the Home Department what was the total cost of publicity for the European Elections Vote Encouragement Project; what amount was spent on the Balloon Project; and what plans he has for the future use of the balloon. [87336]
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§ Mr. George HowarthThe cost of the Government publicity campaign prior to the European Parliamentary elections was £3.5 million. The money was spent on television and press advertising and the leaflet drop to every household.
The campaign did not include a balloon. The London Office of the European Parliament ran separate publicity events in which a balloon was used.