§ Dawn Primarolo
Clearances of coolers (the duty category in which alcopops fall) fell by 29 per cent. between 1996–97 and 1997–98. If one assumes duty rates as of 1 January 1997 (for both years), then this fall is equivalent to some £27m in excise revenues.341W
The revenue loss to the Exchequer is less than this because it is likely that some consumption of alcopops has switched to other alcoholic drinks.