§ Mr. Malcolm BruceTo ask the Secretary of State for Scotland what assessment he has made of the total expenditure of his Department, its agencies and non-departmental public bodies on publicity for each of the years(a) 1979–80, (b) 1989–90, (c) 1991–92, (d) 1993–94, (e) 1994–95 and (f) 1995–96 (i) to date and (ii) as estimated for the whole year; what estimate he has made of such expenditure for 1996–97; and if he will break these figures down to indicate expenditure on (1) advertising and (2) press and public relations. [11356]
§ Mr. Michael Forsyth[holding answer 25 January 1996]: Expenditure by Scottish Office Departments and its agencies was as follows:
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Year Total expenditure Press and PR Print and publications Advertising 1979–80 263,000 n/a n/a n/a 1989–90 2,251,000 n/a 763,000 1,488,000 1991–92 3,905,000 1,900,000 785,000 1,220,000 1993–94 3,174,000 1,300,000 816,000 1,058,000 1994–95 4,192,000 1,461,000 1,049,000 1,682,000 1995–96 4,507,000 964,000 1,724,000 1,819,000 n/a = not available. Advertising includes press, television, radio, cinema and poster advertising.
Budgets for 1996–97 have not yet been finalised.
Details of expenditure by non-departmental public bodies are not held centrally.
Running costs figures are shown in the column headed Press and PR. No public relations companies have been employed during these years.
The Scottish Office and its agencies carry out pre-post evaluation of all their publicity campaigns and their accounts are audited on a regular basis.