§ Mr. SimpsonTo ask the Secretary of State for the Home Department how much has been spent on outside advertising agencies for each year since 1979; and if he will list the specific advertising campaigns undertaken by his Department, their purpose and their cost. [32482]
§ Mr. HowardExpenditure on advertising by my Department for each year since 1979 is as follows:
- 1979–80: £2,904,671
- 1980–81: £1,649,605
- 1981–82: £1,834,476
- 1982–83: £1,957,304
- 1983–84: £2,760,681
- 1984–85: £3,262,700
- 1985–86: £3,306,391
- 1986–87: £5,000,000
- 1987–88: £4,700,000
- 1988–89: £5,400,000
- 1989–90: £5,500,000
- 1990–91: £5,728,000
- 1991–92: £7,275,940
- 1992–93: £7,344,635
- 1993–94: £9,090,222
- 1994–95: £10,912,000
These figures include the 1.75 per cent. commission charged by the Central Office of Information for services associated with centralised purchasing.
383WThe specific campaigns undertaken between 1990–91 and 1994–95 were as follows:
384W
£ 1990–91 Crime Prevention To encourage more widespread crime prevention. 2,890,309 Electoral Registration To encourage un-registered but otherwise eligible citizens to register to vote. 468,419 Fire Service Recruitment To recruit retained fire fighters. 22,387 Special Constabulary To stimulate increased applications to join the Special Constabulary. 1,176,645 Fire Safety To encourage wider ownership, installation and maintenance of smoke alarms in domestic premises. 1,165,831 Miscellaneous Campaigns A range of small campaigns such as Police Graduate Recruitment and advice about Magistrates' Courts. 4,409 1991–92 Crime Prevention 3,637,514 Dangerous Dogs Legislation To inform owners of dogs included in legislation of action they must take to comply with that legislation. 262,719 Electoral Registration 627,336 Absent Voting To advise eligible voters of absent voting rights 512,062 Fire Service Recruitment 25,773 Special Constabulary 954,705 Fire Safety 1,244,000 Miscellaneous Campaigns 11,831 1992–93 Crime Prevention 3,826,280 Electoral Registration 620,000 Special Constabulary 1,357,133 Fire Safety 1,534,522 Miscellaneous Campaigns 6,700 1993–94 Crime Prevention 4,984,722 Elections 620,000 Special Constabulary 1,459,000 Fire Prevention 2,020,000 Miscellaneous Campaigns 6,500 1994–95 Partners Against Crime To encourage crime prevention and greater public co-operation with the police through Neighbourhood Watch, Street Watch and Neighbourhood Special Constables schemes. 6,675,313 Electoral Registration 650,000 Fire Safety recruitment 30,094 Fire Safety 757,428 Special Constabulary 2,799,165 Compaigns planned for 1995–96 are as follows: Partners Against Crime Electoral Registration Fire Safety Special Constabulary This work is still being developed and it is not yet possible to give a precise budget for each campaign. The forest total spend for advertising in the current financial year is £7,300,000.
A breakdown by campaign subjects in the years before 1990–91 could be provided only at disproportionate cost to public funds. However, the subjects listed for the past five years are broadly the same as those covered in previous years.