§ Electoral Registration
§ Increase awareness of the need to register in order to vote, especially among young people and ethnic minorities.
§ Smoke Alarms
§ Increase to 70 per cent. the number of households fitted with working smoke alarms.
§ Car Crime Prevention
§ Raise awareness among motorists of the need to take preventative measures; encourage a partnership approach to fight crime; stimulate business support; help encourage car manufacturers to improve vehicle security.
§ Passport Renewal
§ To encourage renewal of applications during the Autumn period.
§ Special Constables Recruitment
§ To increase the numbers of Specials.
§ Police Graduate Recruitment
§ To increase the numbers of recruits.
§ With the exception of passport renewal and police graduate recruitment, campaign effectiveness is measured by independent survey research and a range of other relevant measures which demonstrate response to advertising.
§ The effectiveness of the buying efficiency of television advertising is independently audited.