§ 15. Mr. Kennedy
asked the Secretary of State for Social Services if he will make a statement on the results of his Department's contribution to Her Majesty's Government's media anti-heroin campaign.
§ Mr. Whitney
Our campaign of education and information on the misuse of heroin is being independently evaluated. So far, the evaluation has indicated that the campaign for young people has been widely noticed and has conveyed factual information about the effects of heroin misuse. There are also indications that it may have had a favourable impact on young people's attitudes to heroin. The campaign for parents was less widely noticed.