§ 46. Mr. Merchant
asked the Secretary of State for Trade and Industry what steps his Department is taking to attract inward investment into the United Kingdom.
§ Mr. Channon
The Invest in Britain Bureau (IBB) within the Department of Trade and Industry is currently engaged in a major promotional campaign— "Britain Means Business"—in which it is collaborating with all the main British public sector inward investment promotional bodies and the private sector. The campaign, which is additional to the IBB's normal activities, aims to draw attention to the undoubted attractions of the United Kingdom for foreign investors, not leaast of which is the more favourable climate for business the Government have created.