§ Mr. Tony Banksasked the Minister of Agriculture, Fisheries and Food how much his Department spent on advertising in national and local newspapers, on television and in other printed journals during the financial year 1984–85; and what is the amount budgeted and spent to date in 1985–86.
§ Mr. JoplingThe Ministry of Agriculture, Fisheries and Food in 1984–85 spent £109,287 on advertising in national and local newspapers and other printed journals.
In 1985 from 1 April to 30 September the Ministry has spent £35,173 in national and local newspapers and other printed journals. No specific sum has been budgeted for advertising for the rest of 1985–86.
§ Mr. Jim Spicerasked the Minister of Agriculture, Fisheries and Food what advertising agents have been appointed by his Department, or by the Central Office of Information on behalf of his Department, to handle campaigns involving the communication of information on subjects for which his Department is responsible to Parliament over each of the last 10 years, respectively; what was the subject of each campaign; and how much was spent on each campaign.
§ Mr. JoplingIn 1983–84 the COI appointed Messrs Doyle, Dane and Bernbach, on behalf of the Ministry of Agriculture, Fisheries and Food, as its advertising agency. In that year the Ministry spent £48,618 on a campaign for 481W the prevention of rabies. In 1984–85, £51,534 will be spent on the same advertising campaign with the same agency. Prior to 1983–84, the Ministry had no appointed advertising agents.