§ Mr. Sheerman
asked the Secretary of State for Transport what was the total cost of the "Think Bike" campaign; whether the campaign has been evaluated; and what were the short and long-term effects.
§ Mrs. Chalker
Publicity campaigns between 1976 and 1980 cost £2,390,160. One of the earlier regional campaigns resulted in a reduction in motor cycling casualties of between 5 per cent. and 6 per cent. in the area concerned during the campaign period. However, I regret that neither this nor any of the subsequent campaigns appears to have a long-term effect on casualties.