"Areas for Expansion" Campaign

HC Deb 28 May 1976 vol 912 cc463-4W

Mr. Richard Wainwright

asked the Secretary of State for Industry what was the cost of advertising his Department's "Areas for Expansion" campaign; what was the total cost of the campaign; and how many "coupons" were returned.

Mr. Alan Williams

Since 1967 numerous national and regional advertising campaigns for the "Areas for Expansion" have been undertaken. During the period January/March 1976 the cost of national Press advertising was approximately £74,300: 1,333 coupons were returned.

Mr. Richard Wainwright

asked the Secretary of State for Industry how many jobs have been created or re-located in development areas as a result of his Department's "Areas for Expansion" campaign.

Mr. Alan Williams

It is not possible to relate estimates of new employment expected to arise in the assisted areas with particular advertising campaigns.