§ Mr. Pardoe
asked the Minister for the Civil Service what proportion of the value of central Government advertising business was placed through advertising agencies in which the majority shareholding was British during the latest year for which figures are available; and what advice is given to other public bodies such as nationalised industries about placing their business with British owned agencies.456W
§ Mr. Charles R. Morris
As the hon. Member will appreciate, I can only answer for Government advertising campaigns. In 1975–76, approximately 55 per cent, of the amount spent on Government advertising was placed through advertising agencies in which the majority shareholding was British. The selection of advertising agencies for Government campaigns is made on the recommendation of the Independent Advisory Committee on the Appointment of Advertising Agents under the chairmanship of Sir David Barran.