§ Mr. D. E. Thomasasked the Secretary of State for Social Services what is the projected advertising budget for her Department in 1975–76; and how this is to be spent by media, subjects and languages.
§ Mr. O'MalleyProjected expenditure on newspaper, TV, cinema and exhibition advertising is £881,000. This does not include leaflets, posters and booklets. The following list gives details of programes already settled.
her Department has to provide information about increased supplementary benefit scale rates as from 17th November; how much has been spent to date on information about the increased rates; and in what media and language;
(2) what is the total amount spent by her Department on information about the new capital disregards; and in which media and languages.
§ Mr. O'MalleyInformation on the increased supplementary benefit scale rate and new capital disregards is included in our three leaflets on supplementary pension and allowances, of which 5 million were printed. In addition there are posters which include the new scale rates. The total cost is £25,000 including Post Office distribution charges of £4,000. They are written in English.
§ Mr. D. E. Thomasasked the Secretary of State for Social Services what was the total advertising budget of her Department in each year from 1970 to 1974; and if she will break this down by media, subjects and languages.
§ Mr. O'MalleyThe total newspapers, TV, cinema advertising budget for the Department has been as follows:
533W
£000 1970–71 431 1971–72 939 1972–73 699 1973–74 848 1974–75 892 Expenditure in the main campaigns has been:
Subject Media Cost £000 1970–71 … Nursing Recruitment … Newspapers, Magazines 211 Pensions for the Very Elderly … Newspapers 57 Extension of Widows Pension … Magazines, Newspapers 32 1971–72 … Nursing Recruitment … Newspapers, Magazines 232 Family Income Supplement … Newspapers, TV 310 Pensions for over 80s … Newspapers 35 Attendance Allowance … Newspapers 52 Benefit Take-up Campaign … Newspapers, TV 200 1972–73 … Nursing Recruitment … Newspapers, Magazines, Cinema 239 Family Income Supplement … Newspapers, TV 325 Attendance Allowance … Newspapers 36 SET and National Insurance Uprating … Newspapers 70 1973–74 … Nursing Recruitment … Newspapers, Magazines, Cinema 371 Family Income Supplement … Newspapers, TV 161 Attendance Allowance … Newspapers, TV 175 National Insurance Uprating … Newspapers 30 1974–75 … Nursing Recruitment … Newspapers, Magazines, Cinema 402 Family Income Supplement … Newspapers, TV 124 National Insurance Uprating … Newspapers 39 Blood Donor … Newspapers 27 Advertising has appeared in English, Welsh, Hindi, Gujerati, Bengali, Urdu and Punjabi.