§ 48. Mr. Evelyn Kingasked the Secretary of State for the Home Department how much his Department is spending on anti-crime advertising on television; what is the nature of the campaign; and if he will make a statement.
§ Mr. Roy JenkinsThe National Crime Prevention Campaign, which was launched on 21st November last, was designed to enlist the assistance of the public in combating crime. The campaign was in two parts, the first concentrating on the protection of cars and the second on the protection of premises. All media of publicity were used and about £100,000 was allocated to television advertising. The centrally-directed part of the campaign is now over and I hope soon to be able to form an opinion on its effectiveness.