§ Mr. Martenasked the President of the Board of Trade what action he is taking to help exports by improving export publicity overseas.
§ Mr. MaudlingI have decided to set up an Exports Publicity Council. The Minister of State will preside over it. I have invited to serve on the Council representatives of industry and of the publicity media, but I am not yet in a position to announce its membership. The Council's term of reference will be, "to keep under review publicity and information, both official and unofficial, in support of British exports, and to advise on the markets, media and industries where increased publicity efforts, whether temporary or permanent, seem most likely to be of value; to give advice on all other matters referred to it in the field of export publicity; and to receive reports about the action taken on its recommendations."