§ 68. Sir Ian Fraser
asked the President of the Board of Trade how much the Government contributed last year to the cost of advertising abroad British goods and Britain as a tourist centre.
§ Mr. Bottomley
In addition to furthering the export trade through the services of its Commercial Diplomatic and Trade Commissioner establishments, for the maintenance of which nearly £600,000 was provided in the year 1947–48, and to a grant of £31,500 towards the expenditure of the British Export Trade Research Organisation, the Government contributed to advertising abroad British goods by its overseas publicity of the British Industries 33W Fair and its participation in overseas trade Exhibitions. For these purposes over £00,000 was spent last year.
In the same period approximately £167,000 was contributed through the Tourist Division of the British Tourist and Holidays Board (the Travel Association) to the cost of overseas publicity of Britain as a tourist centre.