§ Major Kimball
asked the Minister of Information what was the nature of the inquiries carried out by officials of his Department from farmers in East Anglia; for what purpose were they made; and how many officials were engaged in this research?
§ Mr. Bracken
This inquiry was made at the request of the Ministry of Agriculture and Fisheries, its details being settled in consultation with the local advisers of that Ministry and farmers in different parts of the country. Its object was to assess the relative effectiveness of advertisements, leaflets, broadcasts and other means of publicity in conveying information and advice to farmers. The staff occupied in East Anglia was 12 persons for one week, the figures for the whole country being 25 persons for five weeks.