Concept

Committee of Advertising Practice

Properties

Alt label
  • Code of Advertising Practice Committee
SES ID
  • 25613
  • 20956
Notation
  • 25613
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Definition
  • CAP was set up in 1961 in order to regulate all print advertising and prevent the need for time-consuming government legislation. CAP writes and reviews the British Code of Advertising, Sales Promotion and Direct Marketing that all advertisers have to adhere to.