<p>The Government recognises that it is particularly important to take steps to protect young people from online harms and is aware of issues around online streaming of gambling content. We welcome the measures which some streaming platforms have taken to ban the streaming of gambling content where it may reach underage audiences.</p><p>Many online streamers of gambling content have affiliations with the gambling sites on which they play to target consumers in Great Britain and encourage them to gamble. This brings them under the current regulatory umbrella for gambling advertising. Where streams amount to advertising then they are subject to the robust rules that are in place to ensure that gambling advertising is socially responsible and cannot be targeted at or strongly appeal to children. This ensures licensees are held to account for the activities of their marketing affiliates.</p><p>Further, there are robust age verification requirements in place to prevent children from creating online gambling accounts or accessing facilities to gamble themselves, even where they have seen streams. As outlined in the white paper, the measures introduced in 2019 have been effective in preventing children from being able to gamble online with either their own or invented identities.</p>