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Advertising in the UK is controlled through a system of co-regulation, with Ofcom, and self-regulation, which is administered by the Advertising Standards Authority (ASA). These bodies are independent and they set the standards for all advertising.Alcohol advertising is already subject to a range of strict controls. However, as set out in the Government's recently published Alcohol Strategy, we will continue to work closely with the ASA and Ofcom to make sure that the rules on alcohol advertising continue to provide the appropriate levels of consumer protection, especially for children and young people. |