<p>The Government currently has no plans to legislate to ban the advertising of vaping products.</p><p>The Advertising Standards Authority (ASA) is responsible for regulating advertising in the UK. The ASA already has rules in place that prohibit adverts for nicotine-containing vapes not licensed as medicines from appearing on TV, radio, newspapers, magazines and periodicals, online, and in commercial emails and text messages. Only a small number of nicotine-containing vaping adverts are permitted, and the ASA requires all vaping advertising to be socially responsible and not be placed in media targeted at under-18s or in media where more than 25% of its audience is under-18.</p>