<p>I have been asked to reply on behalf of the Treasury.</p><p>The Financial Conduct Authority (FCA) will take on regulatory powers in relation to payday loan companies' advertising in April, including the power to ban misleading financial promotions. The Government strongly welcomes the FCA's proposals, published on 3 October, to require that all payday loan adverts carry a risk warning and signpost to debt advice.</p><p>The Advertising Standards Authority (ASA) also has powers over payday lenders' adverts. If an advert is potentially misleading or socially irresponsible, the ASA can ban it—as it has done with two payday lenders' adverts in the past six months.</p>