The seminar aimed at major retailers was to raise awareness of the potential risks looped blind cords can pose in the domestic environment. It also advised them of the relevant product standard for internal blinds: European Standard BS EN 13120:2009 (Internal Blinds—Performance Requirements Including Safety) which details appropriate safety precautions regarding internal window blinds. A follow-up seminar was held at RoSPA (Royal Society for the Prevention of Accidents) in Birmingham on 29 November 2010. Both events were a success, with attendees signing up to the British Blind and Shutters Association's (BBSA) 'Make it Safe' campaign.