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<p>NHS Blood and Transplant (NHSBT), Scottish National Blood Transfusion Service, Northern Ireland Blood Transfusion Service and the Welsh Blood Service are responsible for raising awareness of blood donation in the United Kingdom.</p><p> </p><p>Since September 2021, the science relating to blood, organ and stem cell donation is taught as part of the secondary school curriculum in England, aimed at promoting awareness of donation in young people.</p><p> </p><p>NHSBT uses a range of media, marketing activity, donor and patient case studies, partnerships and engagement with faith organisations to raise awareness. NHSBT’s Community Investment Scheme committed £400,000 to support 35 grassroot, community and faith-based organisations to drive awareness, understanding and behaviour change.</p><p> </p><p>NHSBT continues to invest and prioritise the diversification of the donor base, in particular, increasing donations from people of Black heritage, to support the changing demographics of NHS patients. NHSBT marked black history month launching it’s ‘Not Family, But Blood’ campaign with Marvel Studios. This high-profile campaign led to an additional 884 people of Black heritage signing up to donate on the first day.</p> |