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<p>The value of the departmentâs contract with M&C Saatchi for the 2018-19 financial year is £2.55 million. It was awarded following a competitive tender through a Crown Commercial Service communications framework.</p><p>The contract covers the development of a new integrated communications campaign to change perceptions of apprenticeships and to encourage more people to see the positive value that apprenticeships can have on their business or their career.</p><p>It includes agency fees, the cost of producing the new advertising campaign and promotional content, the development of a new digital service and third-party costs, such as research.</p><p> </p> |