Strict regulatory controls govern medicinal products for human use including their manufacture, distribution, retail sale and supply and advertisement. Prescription-only medicines cannot be advertised direct to the public and an advertisement offering to sell or supply a prescription-only medicines directly to a patient would be likely to contravene the requirements of the Human Medicines Regulations 2012. Any report of non-compliant activity relating the advertising of a POM would be investigated by the Medicines and Healthcare products Regulatory Agency and necessary action would be taken.