<p>In July last year Ofcom published its ninth annual Communications Market report which outlines data about the television viewing habits of children and adults. The British Broadcasters Audience Research Board (BARB) provides the official viewing figures for UK Television audiences. The following table contains the information it has available in relation to children's viewing of advertisements.</p><p><table><thead><tr><td valign="top">Childrenaged4-15<br /></td></tr><tr><td valign="top" /><td valign="top">Averagenumber of ads seen perweek<br /></td></tr></thead><tbody><tr><td valign="top">2007<br /></td><td valign="top">201<br /></td></tr><tr><td valign="top">2008<br /></td><td valign="top">216<br /></td></tr><tr><td valign="top">2009<br /></td><td valign="top">217<br /></td></tr><tr><td valign="top">2010<br /></td><td valign="top">223<br /></td></tr><tr><td valign="top">2011<br /></td><td valign="top">227<br /></td></tr></tbody><tfoot><tr><td valign="top">Source:BARB<br /></td></tr></tfoot></table></p><p>The following calculations have been derived by dividing the total child impacts figures by the total child universe, then divided by 52 to give approx. per week figs.</p>