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<p>I refer the Hon. member to the answers given to <a href="https://questions-statements.parliament.uk/written-questions/detail/2020-06-04/55066" target="_blank">PQ 55066</a> on 10 June 2020, <a href="https://questions-statements.parliament.uk/written-questions/detail/2020-05-13/46692" target="_blank">PQ 46692</a> on 29 May 2020 and to <a href="https://questions-statements.parliament.uk/written-questions/detail/2020-05-11/45460" target="_blank">PQ 45460</a> on 11 May 2020.</p><p>The Government is working with specialist multicultural marketing agencies, addressing barriers by targeting audiences with bespoke COVID communications. Core marketing materials are translated into multiple languages nationally and on request from Local Authorities and external stakeholder groups. We are also utilising trusted voices, relevant channels, and translated messages to reach a wide range of audiences across the country. This helps the Government to maximise the impact of its ongoing multichannel communications strategy.</p> |