Subject Predicate Object
gfKJYpGy
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Resource
Answer
Written answer
answer has question
pWrV2KEL
answer has answering person
Stuart James Andrew
answer text
<p>In our approach to gambling advertising, we have struck a balanced and evidence-led approach which tackles aggressive advertising that is most likely to appeal to children, while recognising that advertising is an entirely legitimate commercial practice for responsible gambling firms.</p><p>In April last year, HM Government published a White Paper on gambling which outlined a comprehensive package of reforms to make gambling safer following an exhaustive assessment of the evidence, including on gambling advertising. We concluded that further action on advertising was needed, which is why we and the Gambling Commission are introducing measures to tackle the most aggressive and harmful advertising practices by preventing bonuses being constructed and targeted in harmful ways, giving customers more control over the marketing they receive, and introducing messaging about the risks associated with gambling.</p><p>This supplements the already robust rules in place to ensure that gambling advertising is socially responsible and that it cannot be targeted at or strongly appeal to children. This includes specific licence conditions for operators, including the requirement to abide by the UK Advertising Codes, which further regulate how gambling operators advertise. The UK Advertising Codes were strengthened in 2022, with new protections for children and vulnerable adults.</p>
answer given date
answer has answering body
Department for Culture, Media and Sport
written answer has answering body
Department for Culture, Media and Sport
Department for Culture, Media and Sport
answering body has written answer
gfKJYpGy
answering body has answer
gfKJYpGy
pWrV2KEL
question has answer
gfKJYpGy
Stuart James Andrew
answering person has answer
gfKJYpGy