To help producers deal with the impacts of the UK’s worst ever avian influenza outbreak on 28 October 2022, Defra announced a new package of measures to support domestic producers with the impacts of avian influenza. This included changes to the compensation scheme allowing compensation to be paid to farmers from the outset of planned culling rather than at the end. This will give earlier certainty about entitlement to compensation, better reflect the impact of outbreaks on premises and lead to swifter payments to help stem any cash flow pressures. Compensation is paid for birds culled by HM Government for avian influenza disease control purposes is designed to promote prompt reporting of suspicion of disease and is only payable for healthy birds as set out in the Animal Health Act 1981. In addition, in consultation with the Food Standards Agency, Defra announced a relaxation to marketing rules to give farmers who rear turkeys and other seasonal poultry products the option to slaughter birds early, to freeze them and then sell them to consumers defrosted between the period 28 November and 31 December 2022. The Welsh Government announced a similar concession on 3 November as did the Scottish Government via legislation on 28 November. This was introduced to help businesses get their birds off the ground early to avoid losing flocks to avian influenza, and to help them plan ahead for Christmas and ensure the supply of turkeys. Defra will continue to review policy options to support the poultry sector.